This morning we received a call from ADT security. They called to offer us their security system (including installation) absolutely free of charge if we agreed to have an ADT security sign placed in our front yard. They explained that no one in our neighborhood seems to have an interest in ADT products so they are making their service available free of charge to 3 or 4 households in hopes of increasing demand in the community.
I know that this is how it works all the time - you create a demand for a product by getting it out there - having people see that others are purchasing it. But isn't this just a little disturbing when it comes to safety and security. Doesn't putting up a bunch of ADT security signs sell security, not because it makes people want what other people have, but because it creates a sense of INSECURITY by leading people to feel vulnerable (comparatively speaking) and to wonder if, perhaps, the neighborhood is more dangerous than they imagine?
Isn't this all just a little bit WRONG?
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